Meet SASid:  A Great Source for Health Insurance

Finding the right insurance can be tough. SASid is here to help you navigate the complex and often confusing world of PPOs, HMOs, HSAs, supplement plans, dental plans and more. Nothing gives us more satisfaction than helping you.

Our name is an acronym for “Smart and Simple insurance development” and we work hard to live up to it. Our mission is to build, market, and administrate insurance products and technologies which are simple to understand, quote, purchase and smart to have.


A Trusted NAR Partner

SASid is a proud partner in the NATIONAL ASSOCIATION OF REALTORS® Realtor Benefits® Program. We’re pleased to say that we’ve been a trusted partner since 2009, and have grown from offering our initial program (REALTORS® Core Health Insurance) to where we are today: administering REALTORS® Insurance Marketplace and now offering multiple exclusive products to NAR members.

Partnership programs offered through SASid include:


Our team of licensed benefit specialists has helped thousands of NAR members enroll in insurance programs. Here are five reasons to let the trained and experienced team from SASid help you meet your insurance needs:

            • We’re an online comparative shopping source.  NAR members can compare plans, obtain a quote, purchase and save on major medical and other insurance products online or over the phone.
            • We “get” REALTORS®. We understand your needs and we’ve developed specific insurance plans and products with member benefits (which may include discounted rates or extra services) built in.
            • We’re here to help you, not sell you. Our talented and friendly staff will never pressure you. Instead, we answer your questions, walk you through your options, and provide the information you need to help you make the best decisions for you and your family.
            • We provide complimentary consultative services. We know insurance can be confusing and we love questions, so ask away!
            • We have fun doing what we do. It’s true! We find insurance fun and we look forward to helping you.

Our Team

Shannon Kennedy, President. Shannon has had a passion for insurance since he was in high school. He continually strives to make insurance more simple to understand, quote, and purchase. He enjoys helping people find the insurance products that are right for them. Shannon graduated from the University of Wisconsin-Whitewater with a degree in Business Administration. In 2009, he was humbled by the “Outstanding Recent Alumni” award he was given by the university.

Shawn Kennedy, Vice President. Insurance administration, database designs, servers and gadgets are Shawn’s passion. The way we quote, purchase, and enroll in insurance is smarter because of Shawn’s leadership.

Sharon Abney, Operations Manager. Has been in the health insurance industry over twenty years and started out working at Cigna in Chicago, IL and then worked with United Health Care in Wisconsin. She obtained an HR degree from Michigan State University. She also has a Green Belt in Six Sigma.

Jenny Hoch, Billing Department Team Leader. Has been employed at SASid since 2006 and has been in the customer service field for over 20 years.

Paula Colling, Key Account Manager. Paula brings 15+ years experience in the Insurance industry. She is responsible for working directly with Association Executives, Leadership, and Brokers. She provides guidance, information, and marketing materials to support outreach to NAR members. Paula is a graduate of Loyola Marymount University.

Our Dedicated Team: SASid has over 35 employees and a dedicated service team of licensed enrollment specialists.

Our History

SASid, Inc. was co-founded by Shannon Kennedy (President) and Shawn Kennedy (Vice President). The Kennedy brothers were born into the insurance business. Their father Daniel Kennedy ran an insurance company which built and distributed insurance programs for local associations in the state of Wisconsin. Their father used to tell everyone that the first words his sons said were “deductible” and “copay.” Growing up, it wasn’t uncommon to discuss insurance strategies and partnerships at the dinner table.

The Kennedy brothers both received their insurance licenses right out of high school and started selling insurance during their college careers. Their father passed away in 1999 and the Kennedy’s have expanded the family business into a national leader in developing, administrating, and marketing insurance programs. SASid has made the Inc. 5000 six times for a superior company growth.

The REALTOR Benefits® Program is the exclusive member benefits program of THE NATIONAL ASSOCIATION OF REALTORS®. Program partners are carefully selected, so you can be assured they understand the unique needs of the real estate industry and are committed to your success. For more information visit NAR’s Member Benefits page.

The National Association of Realtors® (NAR), “The Voice for Real Estate,” is America’s largest trade association, representing over 1 million Realtors® involved in all aspects of the residential and commercial real estate industries.